2025 | The Financial Advisor's Guide to Open Enrollment

* Updated for 2025 coverage!

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The Open Enrollment period, for both Medicare and the Marketplace, is a crucial time for many of your clients to make adjustments to their coverage. Too often people think that as long as their monthly premium rate doesn’t skyrocket they’re fine to keep their same coverage year after year. However, as you’ll see in this guide, there are many factors that impact what makes an “optimal” health plan choice. And the cost of not reviewing these factors during Open Enrollment each year can be quite high.

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This guide will show why it’s important to review clients’ healthcare coverage, and you’ll receive actionable tips and strategies to implement healthcare planning into your conversations with clients during Open Enrollment.

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